Beef Checkoff approves additional funding
The Beef Promotion Operating Committee met on Tuesday, Jan. 25 at the 2010 Cattle Industry Convention in San Antonio, Texas, to discuss additional funding received through final reports of expenditures for fiscal year 2009. A number of 2009 projects released unused dollars which were available for fiscal 2010 projects. A number of amendments to authorization requests were presented for these available funds.
The operating committee approved amendments to the following fiscal 2010 authorization requests: $89,000 for the National Beef Cook-Off; $250,000 for South Korea promotions; $136,825 for food service partnerships; $91,220 for new products and culinary services; $170,000 for Beef Quality Assurance programs and $239,130 for issues management efforts.
In addition, a new authorization request for fiscal 2010 was presented and approved for $547,320 for an early grilling season, middle meat, advertising/retailer blowout.
This work will be completed during the 2010 fiscal year.
For more information and updates from the meeting, visit the Checkoff Meeting blog. For more about the beef checkoff, visit MyBeefCheckoff.com.
